Brand Marketing Manager

Manager – Brand Marketing
Work Location: Mumbai
Reporting to: Head – Marketing

This role is responsible for shaping how the Rynox brand is presented and experienced across markets through structured brand marketing initiatives.

The Brand Marketing Manager focuses on defining brand priorities, translating them into clear briefs, and ensuring consistent execution across campaigns and channels. The role works closely with leadership to understand business intent and coordinates internal teams and external partners to deliver brand-led work in a timely, aligned, and measurable manner.

The role focuses on brand-level initiatives and narratives, operating independently of product-level marketing initiatives.

To plan, evaluate, and orchestrate brand marketing initiatives that strengthen Rynox's positioning, credibility, and emotional connection with its audience, while ensuring consistent and deliberate brand presence across touchpoints.

Brand Planning & Narrative Development

• Identify gaps and opportunities in how the Rynox brand is perceived and understood in the market.
• Define brand themes, messaging, and narratives that need to be built and sustained over time.
• Build and nurture brand messaging around Rynox's origin, evolution, people, philosophy, ecosystem, and milestones.
• Ensure brand consistency across communication.

Brand Campaigns & Always-On Marketing

• Conceptualize and plan brand-level campaigns and initiatives that run continuously and sustainably.